Social listening, user immersion and other important words you should know about.
Here are some of my favourite easy-to-use marketing tools to help bring campaigns to life.
How can we use social media in public health campaigns? In this article, originally published in The Conversation, researchers look at whether social media has been effective in helping young people quit cigarettes.
Cut down on salt, drink less and move more: Australia’s blueprint to control chronic disease. Rosemary Calder, Health Policy at Victoria University, writing for The Conversation.
It’s our job as communications professionals to get content noticed. This means one thing: creativity. Steve Crescenzo says we need to give ourselves permission to be creative. It takes courage. But the results can be astonishing.
Social innovator Rachel Botsman says we’re at the start of a collaborative revolution. Time Magazine called it one of the ten ideas that will change the world.
Want to create an engaged Facebook community? Check out my ten tips for managing your Facebook business page.
This case study looks at the award-winning business-to-business PR campaign from Nokia and Fuel Communications. The PR campaign highlights the power of storytelling to bring a product to life.
Several crowdfunding websites have popped up over the past three years, where you can list your project online and people can donate to it. If you hit your fundraising target, it’s all-go for you and your Big Idea. Find out how crowdfunding works and whether it’s right for you.
Build your profile by getting your name in the media. Media outlets need content, but it has to be right for their audience. It takes some skill to develop a story idea around your brand and messages that’s also right for their outlet. Check out my tips for pitching your story idea to media.